A 2-Hour Immersive session where you
Find the Wings Your Business Needs
Walk in with a business. Walk out with a brand.
A 3-Day Intensive, Residential Brand-Building
Experience for Founders & CXOs
Masterclass
2-Hour Strategy Session for Founders & CXOs
By Mr. Sameer Desai
Strategist, Brand Builder & Launch Expert
March 06, 2026
3 pm to 5 pm
Crowne Plaza, Near Jehangir Hospital, Pune.
5000 + taxes / person
About the Masterclass
The Seagull Brand Launch Masterclass is a high-impact, structured learning experience for founders, entrepreneurs, and CXOs who want to understand how brands grow systematically. Led by Sameer Desai, Founder & Managing Director of Seagull Advertising, this masterclass introduces participants to The Seagull Wings Framework — the proprietary system that has helped 100+ businesses move from scattered marketing to clear, behaviour-led brands. This is not a marketing talk. It is a mindset shift.
Designed as a 60–90 minute strategic session, the masterclass is ideal for founders and decision-makers, and leaders who are ready to build brands that last.
What You Will Learn
Through live examples, industry case studies, and interactive storytelling,
participants will gain clarity on:
How brands actually grow
Understand why successful brands are built through structure
and consistency — not campaigns and shortcuts.
How to identify your brand’s white space
Learn how to spot opportunities competitors miss by understanding
emotional drivers and category behaviour.
Why branding is behaviour
Discover how internal decisions, leadership intent,
and daily actions shape brand perception far more
than ads or logos.
The Three Wings that make every brand fly
Get introduced to Seagull’s proprietary Three Wings Framework —
W4P, W4D, and W4R — and how these work together as a system.
Participants leave with a clear model of brand-building that helps them evaluate decisions, align teams, and move forward with confidence and intent.
The Seagull Brand Launch Bootcamp is an immersive, residential program designed for founders, brand owners, and CXOs who are ready to build their brand with structure, clarity, and discipline.
Over three intensive days, participants work closely with Sameer Desai and Sonam Srivastava, Brand Strategy & Launch experts, to build the core brand system their business needs to grow with consistency and confidence.
The Bootcamp brings together business thinking, emotional insight, design logic, and communication strategy into one integrated framework — The Seagull Way of Launching Brands, built over 30 years of real-world brand transformation work.
Participants don’t just learn about branding. They turn their business into a brand.
What You Will Build During the Bootcamp
By the end of the 3-day experience, each participating company will have clarity on:
Obvious Emotional Truth (OET)
The single emotional driver the brand must own to build trust and relevance.
The Business You Are Really In
Clarity beyond products, categories, or competitors.
A Shareable Branding Idea
One central idea that guides behaviour — internally and externally.
A Complete Brand Flight Map
A clear, actionable system mapped across the 8 Ps:
Product, Pricing, Packaging, Placement, Purchase Experience,
Prosumer, People, and Promotion
How the Bootcamp Works
Designed for Depth. Built for Transformation. The Bootcamp is intentionally limited to 10 companies, with 2 participants per company, to ensure focus, dialogue, and meaningful progress.
Program Structure Snapshot
Day 0
Orientation & Mindset Reset
Welcome dinner after arrival
Introduction to the Seagull Wings Framework
Setting the tone for deep, reflective work
Day 1
Wings for Profit (W4P)
Discover your Obvious Emotional Truth
Define your Shareable Branding Idea
Understand the business you are really in
Day 2
Wings for Design & Reach
Translate strategy into visual & verbal expression
Understand how design expresses brand behaviour
Build consistency across brand touchpoints
Day 3
Brand Flight Map Presentations
Present your Brand Flight Map
Reflect, refine, and record next steps
Certification and closing session
What Makes This Bootcamp Different
Behaviour-led branding, not surface-level marketing
Direct engagement with Seagull brand strategists
Live brand work, not templates or theory
Certification and a personal brand reflection video at the end
Building or scaling a business and seeking clarity beyond tactics, tools, and marketing experiments.
Founder-led & Growth-stage Businesses
Companies preparing for expansion, new categories, new geographies, or the next phase of growth.
CXOs, CMOs & Business Leaders
Responsible for steering brand direction, consistency, and long-term relevance.
Entrepreneurs & Professionals
Who feel their business is doing well, but their brand hasn’t yet caught up.
Leaders "done with marketing noise"
And ready to understand branding as a system - not just a campaign, logo, or social media plan.
Facilitators
The Seagull Brand Launch Way taught by its creators
Two strategists with decades of real brand work guiding you through every step of your brand journey.
Sameer Desai
Founder & Managing Director
Brand strategist with 30+ years of work across real estate, engineering,
manufacturing and consumer brands.
Sonam Srivastava
Director – Brand Management & Strategy
Specialist in W4P Strategy, Branding Idea creation, and Brand Flight Maps.
Why companies trust Seagull
Seagull's Brand Launch Way (W4P → W4D → W4R) has helped Indian companies create clarity, behaviour, and brand-driven growth for over 30 years.
It was a wonderful experience to work with the Seagull team. We found them very innovative especially for branding. Sameer Desai is intelligent and has in-depth knowledge of our sector.
Swati Mujumdar
Symbiosis Skills University
Energetic, enthusiastic team and even better thinkers! I’ve had great experience creating 4 business models in diversely different spaces with Team Seagull and they have always added newer dimensions - both strategically and creatively. Sameer is a passionate, visionary and motivating team leader... Very aptly supported by Sonam with a great eye for details and execution efficiency. Their process like Brand Flight Mapp supports a structured approach to brand building and communication.
Seagull is an invaluable addition to any business - startup or otherwise and I wish them much success!
Nuriel Pezarkar
NobleExchange
We never believed we needed branding, until we had to enter a new, unfamiliar industry with zero contacts.
What Seagull brought was not marketing, but clarity. From the first conversation, they were honest, structured, and clear about what would work.
When we presented the brand strategy internally, everyone felt aligned and confident. That’s when we knew we were in safe hands.
When Seagull takes on a project, and commits to you, be rest assured because they deliver.
Rahul Shah
Accurise
What sets Seagull apart is their depth. They’re highly proactive and bring strong strategic thinking to the table, not just visual design. It’s rare to find a team that truly understands brand, strategy, and go-to-market together.
Saket Garg
TRIAA
Sameer Desai and his Seagull team have always been great at defining brands. We worked with them for a mall restaurant called Malaka Street. From the very beginning Sameer thought that the name should always be Malaka Spice even at the mall. I disagreed at the time. A couple of years later I realised he was right and I changed Malaka Street to Malaka Spice. With Sameer you can always expect honesty and straightforward feedforwards.
Praful Chandawarkar
Malaka Spice
If your business is ready for clarity, discipline
& a brand that can fly, join us.
