A 3-day residential Brand Launch Bootcamp and a 2-hour Brand Launch MasterClass for founders and CXOs who want structure, clarity, and a system to build their brand.
A high-impact introduction to The Seagull Brand Launch Way. Learn the principles behind OET, Branding Idea, and the 8 Ps of Brand Behaviour.
About the Masterclass
The Seagull Brand Launch Masterclass is a high-impact, structured learning experience for founders, entrepreneurs, and CXOs who want to understand how brands grow systematically. Led by Sameer Desai, Founder & Managing Director of Seagull Advertising, this masterclass introduces participants to The Seagull Wings Framework — the proprietary system that has helped 100+ businesses move from scattered marketing to clear, behaviour-led brands. This is not a marketing talk. It is a mindset shift.
Designed as a 60–90 minute strategic session, the masterclass is ideal for founders and decision-makers, and leaders who are ready to build brands that last.
Who Should Attend
This masterclass is designed for decision-makers, not spectators.
You should attend if you are:
Founders & Co-founders
Building or scaling a business and seeking clarity beyond tactics,
tools, and marketing experiments.
Founder-led & Growth-stage Businesses
Companies preparing for expansion, new categories,
new geographies, or the next phase of growth.
CXOs, CMOs & Business Leaders
Responsible for steering brand direction, consistency,
and long-term relevance.
Entrepreneurs & Professionals
Who feel their business is doing well,
but their brand hasn’t yet caught up.
Leaders “done with marketing noise”
And ready to understand branding as a system —
not just a campaign, logo, or social media plan.
This masterclass is not for those looking for quick hacks or tactical marketing tips. It is for those who want to brand clarity.
What You Will Learn
Through live examples, industry case studies, and interactive storytelling,
participants will gain clarity on:
How brands actually grow
Understand why successful brands are built through structure
and consistency — not campaigns and shortcuts.
How to identify your brand’s white space
Learn how to spot opportunities competitors miss by understanding
emotional drivers and category behaviour.
Why branding is behaviour
Discover how internal decisions, leadership intent,
and daily actions shape brand perception far more
than ads or logos.
The Three Wings that make every brand fly
Get introduced to Seagull’s proprietary Three Wings Framework —
W4P, W4D, and W4R — and how these work together as a system.
Participants leave with a clear model of brand-building —
one that helps them evaluate decisions, align teams,
and move forward with confidence and intent.
21 January 2026
5000
Courtyard Marriott,
Jehangir Hospital, Pune Station
A 3-day, hands-on, residential program where founders build their entire brand system with us.
Participants will create:
60 to 90 minute interactive keynote sessionTheir Obvious Emotional Truth (OET)Their Real Business DefinitionTheir Shareable Branding IdeaTheir full Brand Flight Map across the 8 Ps (Product, Pricing, Packaging, Placement, Purchase Experience, Prosumer, People, Promotion)
Program Structure
Day 0
Arrival & Orientation | The Seagull Way + Brand Lens Series
Day 1
Wings for Profit | Discover your Obvious Emotional Truth
Day 2
Wings for Design & Reach | Translate idea into expression & communication
Day 3
Presentations & Certificates | Walk in with a business, walk out with a brand.
10-13 February 2026
Courtyard Marriott,
Jehangir Hospital, Pune Station
You're growing quickly but your brand isn't keeping pace. Structure matters now.
CXOs needing strategic clarity
You lead but lack a unified brand strategy across teams.
Companies stuck in experimentation
You've tried tactics. Now you need a system.
Brands entering new markets
You're expanding and need clarity on how to position yourself.
Facilitators
The Seagull Brand Launch Way taught by its creators.
Two strategists with decades of real brand work guiding you through every step of your brand journey.
Sameer Desai
Founder & Managing Director
Brand strategist with 30+ years of work across real estate, engineering,
manufacturing and consumer brands.
Sonam Srivastava
Director – Brand Services
Specialist in W4P Strategy, Branding Idea creation, and Brand Flight Maps.
Why companies trust Seagull.
Seagull's Brand Launch Way (W4P → W4D → W4R) has helped Indian companies create clarity, behaviour, and brand-driven growth for over 30 years.
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Hason Raza
Musician
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Mahmud Khan
Musician
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Jecob Oram
Musician
If your business is ready for clarity, discipline
and a brand that can fly join us
Choose your path. The bootcamp for deep work. The masterclass for a preview.
